Growth, Promise, and Passion — The core themes behind our rebranding

April 8, 2022

PAID Community, our new website and logo are live, and we are excited to share them with you. That’s right; we recently gave our brand a refresh to enhance our image and merge it further with our core values and the personality of our global community and ecosystem.

We have always believed in delivering the best products and services, while developing a community of loyal blockchain minds and enthusiasts since our inception. PAID’s vision is all about blockchain, integration, and synergy, and these are the core values that drive us daily to explore new technologies and systems, work alongside them and bring them into our ecosystem for you all to experience and enjoy. This is just another step forward for PAID Network as we innovate grow, and solidify our identity in the space of blockchain technology.

With that in mind, we believe our new branding represents our ethos more accurately, PAID network as a network of endless possibilities. The new logo focuses on PAID as a globally integrated blockchain focussed ecosystem. The design of the old logo concentrated on “tokenomics,” where it resembled the global currency such as the USD. The new PAID is fully focused on integration and synergy depicted by “interlocking chains,” which represents the power of blockchain systems and the future of such technologies. For the color scheme of our new look, we have chosen prominent colors from the blockchain space resonating with our hope for the different life-changing technology that can emerge from the industry. We’ve chosen three dominant colors for our new logo, pink, blue and aqua.

  • Pink on the lower part of the dot represents Polkadot, the base layer on which PAID Network’s technology grows. Pink also symbolizes euphoric creation, and our willingness to embrace wonder and creativity. It is energy, it is power, it is electric.
  • Blue in the middle of the dot, represents trust, freedom, and stability built right into the centre of our technology, ecosystem, and network. It is the bridge between the creative wonder and electric energy of pink and the hopeful future that Aqua brings.
  • Aqua on the highest part of the dot and closest to PAID is the future. Aqua is refreshing and uplifting. The color symbolizes a wonderful transition, just like how the world is transitioning into a new way of life today. PAID is moving into the future with hope for a better world for all.

As a brand that is at the forefront of some of the most groundbreaking developments within the global blockchain industry, an industry that is constantly evolving, having a dynamic and adaptable brand, one based on strong themes is something we value with great importance at PAID Network. Within our recent rebranding, we have set out to create a new image that outlines the future of our company and our mentality. Therefore, we have based it on three themes:

Adaptation and Growth — The only thing that is constant in this world is change, and in order for anything to survive, one must adapt. When we feel it’s necessary, we will adapt to the needs of society so that we pioneer our own innovative path that will empower not only the growth of our company but also our community. Since we began, every part of PAID Network has grown and changed. Therefore, our brand must mirror that. Where we innovate, we grow.

Promise — Our promise is to deliver the best products, projects, and services to all those who are part of our global ecosystem. Our initial promise was that the technology we provide would change the lives of our audiences for the better. The launchpads we have created are there to streamline some of the most impressive and sought-after projects in the blockchain space to our community of enthusiasts. Moreover, our DApp promises that everyone who uses it for business agreements securely, efficiently, and fairly #getPAID. We have laid down our plans for our layer one protocol, and it’s so exciting because we can’t wait to see it take shape and share it with everyone.

Passion — Life is all about passion, and we feel our new branding represents this theme well. If we don’t have passion, we won’t change for the better. PAID started off as a passion project, and since it began, it has grown to be a legendary addition to the blockchain domain. We deliver what we say, and we are always looking to expose new, life-changing, and accessible technologies with a strong passion, so we needed to develop an image that would allow us to express our passion and grow to reach new heights in the future.

We are very excited to introduce you to the new PAID Network, and we hope you like it as much as we do. With our new design, we will streamline our presence in the blockchain space that is infinite in scope and not focussed on any one element but on a collection of all the possibilities that can be achieved if these groundbreaking technologies are leveraged and applied. Our new brand, we feel, opens the door for a much broader scope for our future activities and we are bringing them all together to feel at home under our new image.

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